How Unopay Scaled to 25,000+ Users in Just 2 Months
A comprehensive case study on building and launching a successful recharge and payment platform
The Challenge
When Unopay's founders approached us, they had a powerful vision: create a seamless, all-in-one mobile recharge and bill payment app. The challenge? Standing out in a saturated FinTech market dominated by established players. They needed an app that was not only feature-rich but also incredibly fast, secure, and intuitive enough for users of all technical backgrounds.
Our Strategic Approach
We began with an intensive discovery phase, conducting market research and competitor analysis. Our team identified three critical success factors: lightning-fast transactions, bank-grade security, and a user interface so simple that anyone could navigate it within seconds.
Technology Stack
Flutter allowed us to build a consistent, high-performance experience across Android and iOS from a single codebase. Firebase provided real-time synchronization and robust authentication, while our custom Node.js backend handled complex transaction logic and payment gateway integrations.
"Lexcorp didn't just build an app; they built a growth engine. Their strategic insights were as valuable as their technical expertise. The results exceeded every expectation."
Development Timeline
Discovery & Planning
Comprehensive market research, user persona development, and technical architecture planning. Defined core features and created detailed wireframes.
UI/UX Design
Created a clean, minimalist interface with focus on user flow optimization. Conducted multiple rounds of user testing and refinement.
Core Development
Built the complete app infrastructure including authentication, recharge systems, payment integration, and wallet functionality.
Testing & Launch
Rigorous QA testing, security audits, performance optimization, and successful deployment to Google Play Store and App Store.
The Results
The launch exceeded all expectations. Within 60 days, Unopay had acquired over 25,000 active users with minimal marketing spend. The app maintained a 4.8-star rating on Google Play Store, with users consistently praising its speed, reliability, and ease of use.
Daily transaction volume grew from ₹50,000 in week one to over ₹50 lakhs by month two. The app's uptime remained at 99.9%, and customer support tickets stayed remarkably low—a testament to the intuitive design and robust technical foundation.
This success story demonstrates what's possible when strategic vision meets technical excellence. The Unopay team now has a scalable platform positioned for continued growth, with plans to expand into new markets and introduce additional financial services.
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