Social Mart: From Concept to 10k+ Community in 90 Days
A comprehensive case study on building and launching a successful recharge and payment platform
The Challenge
When the founders of Social Mart came to us, they had a bold vision — to create a platform that connects people, ideas, and opportunities seamlessly. The challenge was clear: how to stand out in a crowded social and e-commerce landscape dominated by established players. They needed more than just a platform — they needed a product that was engaging, fast, secure, and intuitive, capable of serving users of all technical backgrounds. With a focus on user experience, community building, and robust features, we helped Social Mart grow rapidly. In just 90 days, Social Mart successfully built a community of over 10,000 active users, setting the stage for sustained growth and engagement in a competitive market.
Our Strategic Approach
We started with an intensive discovery phase, diving deep into market research and analyzing competitors. Through this process, our team identified three key drivers for success: seamless engagement, rock-solid security, and an interface so intuitive that users could join, explore, and interact within seconds.
Technology Stack
Flutter allowed us to build a consistent, high-performance experience across Android and iOS from a single codebase. Firebase provided real-time synchronization and robust authentication, while our custom Node.js backend handled complex transaction logic and payment gateway integrations.
"Lexcorp didn't just build an app; they built a growth engine. Their strategic insights were as valuable as their technical expertise. The results exceeded every expectation."
Development Timeline
Discovery & Planning
Comprehensive market research, user persona development, and technical architecture planning. Defined core features and created detailed wireframes.
UI/UX Design
Created a clean, minimalist interface with focus on user flow optimization. Conducted multiple rounds of user testing and refinement.
Core Development
Built the complete app infrastructure including authentication, recharge systems, payment integration, and wallet functionality.
Testing & Launch
Rigorous QA testing, security audits, performance optimization, and successful deployment to Google Play Store and App Store.
User Growth - First 8 Weeks
The Results
The launch exceeded all expectations. Within 60 days, Unopay had acquired over 25,000 active users with minimal marketing spend. The app maintained a 4.8-star rating on Google Play Store, with users consistently praising its speed, reliability, and ease of use.
Daily transaction volume grew from ₹50,000 in week one to over ₹50 lakhs by month two. The app's uptime remained at 99.9%, and customer support tickets stayed remarkably low—a testament to the intuitive design and robust technical foundation.
This success story demonstrates what's possible when strategic vision meets technical excellence. The Unopay team now has a scalable platform positioned for continued growth, with plans to expand into new markets and introduce additional financial services.
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